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Pixi Glow Tonic: Worth the hype?

PIXI by Petra is a skincare brand that is fairly new to the UK beauty industry, but over the past few months has taken it by storm. I think the first time I properly heard about them and grew my knowledge on the brand was when they launched their double cleanse cleanser in collaboration with the highly successful skincare blogger Caroline Hiron’s (I did actually give into the hype and buy this product, but I’ll save that review for another post) PIXI by Petra sets itself apart from other luxury skincare brands for having this sweet, almost quite millennial trademark feel to it, the packaging for one (which uses mainly a gold and pastel green palette) seems a little simple and drugstore- but I think that’s what makes it work. With its ethos being based around using natural ingredients, and giving its customers a ‘healthy and glowing’ complexion, proving quite similar to the likes of other natural skincare brands such as Liz Earle and Pai, its palpable that PIXI is just another breakthrough brand making full use of the ‘vegan and organic’ marketing and brand angle.

Created over 10 years ago and launched in Soho, London, PIXI has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant "just had a good night's sleep" look. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Petra has real-world experience as a busy working mother of four, therefore PIXI is truly about multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare.

It’s no secret that this youthful, ‘less is more’ look which is sweeping the runways and beauty industry is becoming more popular with everyday working women, thus skincare has become a vital step in one’s beauty regime. I for one much prefer spending my well-earned pennies investing in some high-end skincare as oppose to overpriced makeup. Just look at the likes of Models Kendall Jenner and Gigi Hadid, both are known for their glowing complexions and barely there makeup- which is seemingly why women are taking much more of an interest in their skin health – which is bloody fantastic if you ask me.

PIXI glow tonic is one of the brands best-selling products, so it was no big shock when I decided to invest in a tube after stumbling across their Carnaby street store ( If you haven’t visited- you must, its true skincare store heaven) this glow-giver brightens, tones and conditions your skin after cleansing. Enriched with 5% glycolic acid – a natural derivative of sugar cane, and member of the alpha-hydroxy acid family – this gentle, exfoliating formula dissolves the bonds binding dulling dead cells to skin’s surface, to reveal the ‘new’ healthy skin cells underneath. Victoria Secret model, Jordan Dunn is also apparently a huge fan of the product.

After about a week of use now, I must say I do quite enjoy sweeping the refreshing substance on my skin of a morning and evening, it has this incredible yet almost overpowering rose fragrance to it, and you really do feel that it is purifying your skin as well as giving your complexion an immediate glow.

It was actually this morning, when I parked myself down in front of my vanity mirror having just awoken and still a bit perplexed, I noticed my complexion. I was glowing. Now I understand that this could be down to all manner of things: the fact that I’m drinking 3 litres of water a day, exercising 4 times a week, or maybe it’s that green smoothie I had a few days prior, but it just seemed that this morning my imperfections and redness were less so, my wrinkles were diminished, and I just had a bit more of a youthful look about me.

I know many of you may be reading this and thinking this is utter rubbish, but I wouldn’t be writing it if it wasn’t true. It may not be down to the glow tonic, but I have a sneaky feeling, if this product is as good as they say, it might be. For £18.00 I rather think it’s quite a bargain, especially for the amount you receive. I can honestly say that I think this will become a strong contender in my toner cupboard, alongside my beloved LA Roche Posay clarifying toner and my Clinique toning lotion. I will definitely be checking out the rest of the PIXI products in the near future, not only do they seem to do what they say on the tin, but they also look fabulous on my vanity table

5 tips for staying motivated at work

With more and more women working 12 hour days, it can become increasingly difficult to maintain concentration and motivation. When your task list seems never ending it can be really hard to keep on top of your game, and thus, the work anxiety starts to creep in. I’ve listed 5 tips which have helped me become much more motivated in my PR role, which will hopefully help you too.  

Get a head start
And no- I don’t mean spending 40 minutes of your morning doing a downward dog yoga pose. I simply mean starting your day right. Get up a little earlier, make yourself a coffee, listen to the morning news on the radio, chill out and get yourself mentally prepared for your day. I know many of us are more prone to hitting the snooze button more than once, but chances are if you rise earlier you will be much more ready to face the day, rather than arriving at the office a fuzzy anxious mess.

Make a priority task list
I find that creating a list of things I need to achieve that day is great for keeping on top of my game. Whether it’s a few things or a lot, if you keep a log of where you are and what needs doing you will feel so much more organised, and trust me, that feeling of ticking tasks off when finished is fab.

Drink water
I know many of us are more likely to be downing 8 cups of coffee a day than 8 glasses of water, however ensuring you drink 3 litres of water a day is paramount to keep you hydrated and in turn helping your concentration. I find keeping a 2 litre Evian bottle by my desk reminds me to finish it each day!

 Push yourself
Are you a victim of the 3pm work slump? Me too. It seems once that hour hits my motivation    goes out the window, which is why it’s super important to make sure when you hit that wall to just break through it. Maybe give yourself a goal or a task that you want to get done by 5, or push yourself to hit your targets earlier.

Take a break
Many of us who work in an office environment get so engrossed in what we are doing that we forget to take a break and stretch are legs. Having regular breaks from the screen is not only good physically for your eyes, back and legs, but mentally as sometimes having a walk around the office, or getting some fresh air gives you a fresh perspective on things.

10 things I learnt in my first month in PR

So you’ve graduated University, taken on relevant work placements and bossed those round of interviews which now means your heading into the big wide world of PR. Ok, it sounds a little scary, but to be completely honest, that's because it is. I’m not going to sugar coat it, PR really isn’t for the faint-hearted, and your first job can seem mega scary, especially when it means actual responsibility rather than just scouring newspapers and making tea. Having recently endeavored into my first proper PR job where I have the responsibility of working on multiple accounts, I thought I would share with you my 10 tips to ready you for those first slightly grueling two weeks – based on my own experiences.

1       1)   Don’t expect results straight away
When I first started my PR job, I remember waltzing in thinking it would be easy to get coverage. Oh how naive I was, what you will learn quickly with PR, much like any profession, is that everyone has to start somewhere, and whilst your boss may have pages and pages of contacts, chances are its because they have been doing it a lot longer than you, do not fear. I started my job with 0 contacts and pretty much 0 experience, I wasn’t even sure how to approach a journalist, but you soon learn. The best thing to do is once you’ve got to know the clients you’re working on, send out some tailored emails to the relevant journalists and introduce yourselves to them, once you have built up a bit of a relationship, they will trust you and what your selling in, meaning they may feature your client, it’s all about building on relationships and gaining the Journalists trust, once you have that down its smooth sailing. 

         2)   Listen and learn
As a newbie, and having survived my first two months in the Industry, one of the greatest pieces of advice I can give is to listen to the guidance that is given to you and learn from it, as it will prove super valuable to you in the long term. I remember my boss literally babying me through pitches, telling me exactly what to say – but looking back it really helped as I was able to grasp what worked when pitching to Editors.

          3)  Ring rounds may be tedious but they are important
Ring rounds may not be the most thrilling of tasks, you’re literally sat with a phone, a notebook and a long list of contacts. What fun. But the truth is, whilst it may seem slightly tedious, getting on the phone and actually speaking to Journalists is invaluable and lets them know that you are human, and that you are confident to pitch your ideas down the phone. Some journalists can be a little short at first, but remember this is down the fact that they are controlled by tight deadlines and ongoing pressure, it’s not you!

             4)   Go with your gut
I find with PR it’s not all about what you know, or what skills you learnt at University, but more about learning to go with your gut and being bold. Many times I may think a content idea is a pile of crap, only for it to be picked up by multiple journalists. Or perhaps you’re not sure whether to send that balsy yet to the point email to that high powered editor, but chances are she will admire your boldness and in turn put you on her radar of PR's to keep in touch with. Sometimes being brave and learning to just go with it and believe in your work makes you much more prone to success.

          5) Don’t Lie
I can’t stress this point enough. You know the drill. Somethings gone wrong somewhere and you know deep down it was you’re doing but are scared of the consequences, so you ignore the problem only for it to blow up in your face and you are, understandably the bad guy. If you’ve made a mistake or done something wrong its best to own up to it straight away, chances are your boss will see that you’re an honest person, and as a human being him/herself, will understand that we all make mistakes and learn from them. If you try and cover up your mistakes they will only come back and bite you on the ass.

          6)   Bigger is better
It may seem obvious, but I just wanted to stress the importance of targeting the right Publications and editors. In my first few weeks as a PR I was reaching out to many magazines and blogs which are pretty unheard of, I thought I was the bees knees when I got multiple coverage, only to find out that whilst this was ok, these weren’t the publications we were looking to reach. So whatever you’re pitching, always aim for the larger publications as well as the small, as these have a wider circulation and reach.

           7)    Kill em with kindness
In PR, chances are you will have to deal with a very rude editor, most likely a Fashion Editor who likens herself to Anna Wintour (lol please) and as much as you may want to lay into her and tell her that she aint all that, this is not the way to win them round. My motto is 'kill em with kindness', or 'fake it till you make it', if you’re a high volatile character, and find it hard to hold your tongue, then you will need to learn to just put on an act and be as nice and as helpful as you can until they can’t help but want to work with you.

           8) Get on Social Media
If you want to do well in PR, then you have to be on social media, notably Twitter. I swear to god 99% of Journos, editors and bloggers have a twitter account, which A) makes it much easier to reach them and B) means you can see what they are up to and what they are working on. Be as social as you can, follow them, interact with them (but don’t go psycho) and chances are when you next email them they will recognize your profile from the site and trust you a lot more. Also one great tool to use for finding stories is using the hashtag #JournoRequest, it’s basically a really useful hashtag which means us PR's can see what people are working on, and if our clients can help.

9) Always follow up
When you’re sending out multiple pitches a day, and receiving many emails in return, it can be really easy to forget where you are. I’ve had one occasion where I forgot to follow up with a journalist, and missed the opportunity for my client to be featured on a national publication. It wasn’t great, but it helped me realise that you must always make sure you follow up on pitches, as chances are that Journalist didn’t see your email the first time round as they may have been busy, so ALWAYS follow up.

          10)  Be yourself
And my last piece of advice, is to be yourself! No matter if you are pretty whacky; character is everything. No Journo wants a boring, robotic pitch sent their way. Be human and friendly, talk to them as if you would your friends, keep the emails informal – add a kiss at the end if you want! As ultimately you want your pitch to stand out, so the more it’s like you (and your client) the better. 
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